Case Studies
Best Kept Secrets with Lele Pons is a Spotify Original Podcast that emerged from Studio 4 in 2020. In each episode, anonymous callers join Lele Pons to spill about the eyebrow-raising experiences they don’t dare share with friends or family. Sarah led the visual identity both for on and off platform creative.
Key Art
Sarah led an original photo shoot, paired with custom typography, to create this visual identity. She wanted to show Lele as a modern day pin up girl; unapologetically herself.
Original Photography
Sarah knew that entertainment photographer Maarten DeBoer was the perfect choice for this project. His clean lighting and natural rapport with talent makes him a joy to work with. This shoot was a tad sultry with plenty of playfulness thrown in and encapsulated the tone of Best Kept Secrets.
Custom Typography
Type and hand-lettering wizard Matt Vergotis created a multi-version logo lockup for the podcast. Sarah wanted the type to feel stylish and sleek, while keeping the tone light and flirty. Matt was briefed to allow the type to float around Lele’s image.
Campaigns and Marketing
The Trailer
During the content capture day, Lele spoke directly to her fans about her new podcast prior to its release exclusively on Spotify.